Acer
Established in 1976 with US$25,000 in capital and 11 employees, Acer today focuses on marketing its brand-name IT products around the globe. Wielding a profitable and sustainable Channel Business Model (CBM) Acer has been able to achieve sustainable growth worldwide. The Acer Group is a family of four brands — Acer, Gateway, Packard Bell and eMachines. This unique multi-brand strategy allows each brand to offer a unique set of brand characteristics that targets different customer needs in the global PC market.
The model offers flexibility to adapt to changing global IT market trends, and involves collaborating with the industry’s top-tier partners and suppliers.They expect the foundation of the CBM shall enable Acer to reach further success, minimize operating expense and enhance profitability.Acer’s PC-centric product offering includes mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, projectors, and handheld/navigational devices. Sub-brands include the consumer-focused Aspire series, and commercial sector TravelMate, Veriton, and Altos series.It ranks as the world’s third-largest company for total PC shipments, is No. 2 for notebooks, and has a global workforce of more than 6,000 employees. Revenues in 2008 reached US$16.65 billion.
For more information, please visit http://www.acer-group.com